Crisco.com
Role: Art Direction & Design at G2
2011
Crisco is more than lard - and this new redesign aims to rid the consumer of those old-fashioned ideas about the brand and the products they provide. The site's skin can be refreshed per initiative period - cookies and baking content in the winter and olive oil and grilling content in the summer. Those ideas can also be translated cross-platform through the brand new facebook experience and mobile site.
